GUEST: The global success of Niantic Labs' Pokémon Go is officially a phenomenon, amassing more downloads, headlines, revenue and memes than anyone could have predicted — and creating a live case study for those looking to have the same success. As brands scramble to align and partner with the game, ultimately hoping to gain revenue from […]
GUEST: The global success of Niantic Labs' Pokémon Go is officially a phenomenon, amassing more downloads, headlines, revenue and memes than anyone could have predicted — and creating a live case study for those looking to have the same success. As brands scramble to align and partner with the game, ultimately hoping to gain revenue from […]
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